Use when you contact the
Are you making great money with IGive.com?
My research has revealed you have an online shopping presence
for ____________ (org name) through IGive.com.
They are a fine organization that has, in a sense,
paved the way in the world of Online Giving. However, I
believe they fall short of what could be
done to create as much revenue as possible for ______________.
My research reveals that IGive.com has only
generated $______ of dollars for you during 2004.
Utilizing the knowledge I have of your supporter database
I have calculated you should actually be generating close to $
________ per year. All
at NO COST to _____________.
One-Time Fundraising, Inc. (OTF) , the
organization I represent as a Fundraising Consultant can make
that figure a reality for you.
I will begin by referring to something sent this week to our
entire company by our One-Time Fundraising creator and CEO.
"As I was developing this concept - doing research on what
already existed - I was struck over and over with the fact that
passive malls simply do not work. When I speak of passive,
I mean Online Buying Clubs that are simply links from an
organization's website. If a supporter happens to
stumbleacross the link, then clicks on it, they may buy
something. If not, oh well. There are enough "stumblers"
to make money for the company providing the mall but never
enough to make much money for the organization. In a very
real sense, the Online Mall company is "using" the
organization's supporters to make money, while too often the
organization is simply grateful for what little comes their
Beyond that, let me share what a comparison between IGive and
OTF will reveal:
1. OTF has over 1200 stores - IGive.com has 538 stores -
2. OTF provides its clients their own personalized Online Mall
or Buying Club, complete with their own logo, BIO, etc.
ANY supporter can go to your organization’s Mall and shop
without joining, though we will ask them to add their name and
email to YOUR database so personalized emails can be sent to
IGive.com requires your supporters to go to the IGive website
and "join" in order to shop.
I have created a mock-up of what the _____________ Online Mall
could look like. You can see it by going to:
(be sure to click on the "about" link)
3. Instead of simply creating a passive link for _________
to place somewhere on its site, you are going to be given
a team of Fundraising Specialists who will create, then send
out, weekly marketing emails to your database, leading your
your personal Online Mall. Our specialists will work closely
with designated people at _______________ to create emails
customized and personalized for your supporters. I can send you
an example if you wish.
You may be wondering how I calculated the anticipated income for
_______ that I mentioned earlier in this letter.
Our experience shows us that only 20% of a 10,000 member
email database creating only $20 per month profit in your Mall
will create $240,000 a year to the organization.
My understanding is that your organization has a database
of ___________. If it is actually larger, feel free to calculate the
The real beauty of the OTF program is that you will have a
powerful team of OTF Specialists - as well as the ongoing
efforts of corporate OTF - actively and aggressively
partnering with you to promote and create massive funding for
___________ through your Online Mall.
Our success is fully dependent upon your success. The
numbers and service speak for themselves. There really is
no comparison. With the OTF Mall, we will substantially increase
the revenue you are currently receiving.
I will be calling you soon to gather some information to help me
prepare a customized proposal. Of course, the proposal, as
do all of our services, come at no cost to your
I would also like to invite you to visit
the OTF website to find out more about how our program can help
you. Just go to: www.otfpro.com/. I look forward to speaking with you soon.